

Wallace’s bid for the presidency faltered in its final weeks, but a very small shift of voters in four states would have deadlocked the race. He has railed against prominent black leaders and athletes, talked about brown-skinned immigrants as murderers and rapists, and insisted dark-skinned Muslims constitute such a threat that we need to ban travel from entire countries.Įnter the Fray: First takes on the news of the minute from L.A. When Trump descended from Trump Tower in 2015, he immediately set himself apart from the gaggle of GOP presidential contenders by replacing the coy racial language of his predecessors with an unfiltered bullhorn. With the election of Obama and a growing awareness that whites will eventually be a minority in America, the ground for such appeals has stayed quite fertile. where three civil rights workers were murdered in 1964. Bush’s 1988 campaign, but also in the symbolism of Ronald Reagan’s decision to make his first 1980 campaign appearance at the Neshoba County Fair in Philadelphia, Miss. These appeals resurfaced many times over the years, most memorably in the infamous Willie Horton ad during George H.W. The Republican Party’s Southern Strategy initially focused on shifting voters with a segregationist bent to the party, but it proved adaptable to other whites uneasy with the increasing role of minorities in American life and politics.


Over the next six years, President Nixon adapted a more subtle version of the Wallace message, appealing to what he called “the silent majority.” In the years that followed, white voters in the once solidly Democratic South became the bedrock of the Republican Party. But others took note - particularly Richard Nixon’s campaign advisor Kevin Phillips, who, in his book “The Emerging Republican Majority,” saw the potential of a major partisan realignment.

In 1968, the white backlash to the Civil Rights movement and the ’60s urban riots drew voters to Wallace. He’s just capitalizing on resentments that politicians have been fanning for years.” 7 speech, “It did not start with Donald Trump. As former President Obama pointed out in his Sept. The racial divide has been a political tool for those willing to use it for 50 years. So when President Trump whips up rallies with his thinly veiled racist attacks on brown-skinned immigrants, Muslims and unpatriotic blacks, it is not a new development. By 1968, he seldom used explicitly racist language, but instead demanded “law and order” and railed against “crime,” “drugs,” “welfare mothers,” “forced busing” and “big city thugs.” He created the racially encoded language that still haunt our politics.
